Birth of Royal Child, a luxury streetwear brand, aimed to boost online purchases for its latest collection. The challenge was to scale sales efficiently while maintaining the brand’s premium image in highly competitive digital advertising spaces.
I managed and optimized the Meta Advantage+ Shopping campaign, refining targeting parameters, audience segments, and creative assets to balance reach with conversion quality. I monitored performance daily, adjusting ad creatives, budget allocations, and placement strategies to improve ROI. I also ensured alignment between ad visuals and the brand’s luxury streetwear aesthetic to maintain brand equity.
The campaign generated 102 purchases (across Meta and website) with over 60K reach and 389K impressions, achieving an average purchase conversion value of $386.36. The optimized strategy maintained a competitive cost-per-result while strengthening the brand’s online sales performance.